7 Reasons Why List Posts Will Always Work

It’s a blogosphere favorite for good reason — “list” content works, in large part due to the attention-grabbing power of the headline. What…
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How to Write a Killer “How To” Article That Gets Attention

How to Write a Killer “How To” Article That Gets Attention

Picture your blog post being retweeted thousands of times on Twitter, and shared all over Facebook. By the time you finish reading this…
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10 Sure-Fire Headline Formulas That Work

So, you’re seeing too many of those “how to” and list headlines, and want to try a few different angles? Let’s move beyond…
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7 writing mistakes that make PR look bad

Most PR pros have experienced that sinking feeling: You’ve just hit send on an important press release or program document, only to realize…
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